For example, a stakeholder can be the owner or even the shareholder. Future expansion 12 and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Airline [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. This cookie is set by GDPR Cookie Consent plugin. Finally we apply these experiences to our job in the future. Three big easyJet shareholders back management in dispute with Haji "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Easyjet Plc Porter Five Forces Analysis - Fern Fort University We will write a custom essay specifically for you. external stakeholders are from outside of the company but, Free Bennett. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Despite the global recession the Easyjet is making significant profits. EasyJet under fire as flight chaos exposes carrier's operating model. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). When EasyJet received H89, it had a 1970s-style office setup. Airline It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. A stakeholder can be a wide variety of people impacted or invested in the project. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Airline An Introduction to the Easyjet Airline - UKEssays.com This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Figure 1: EasyJet stakeholder map. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Case Study easyJets $500 Million Gamble Pricing Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Identifying all of a firms stakeholders can be a daunting task. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). EasyJet UK staff would continue to be based in Luton. Identify the key stakeholders for EasyJet. - essayZeus What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. EasyJet's biggest shareholder, the . 2.2.4. Low-cost carrier Stakeholder 3.1.1 Price List 4 However their expectations are plenty. Easyjet SWOT Analysis | Easyjet & Ryanair Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Airline EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE It is more suitable for students and ordinary income people. The perceived quality refers to; A customer opinion of a product value to him or her. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). 3. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Executive Summary 1 [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. British Airways But its time that we took responsibility for the effect flying has on the environment. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Business Model Analysis [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. This website uses cookies to improve your experience while you navigate through the website. First choice brand and increasing customer loyalty. The cookies is used to store the user consent for the cookies in the category "Necessary". Modern aircraft fleet with unparalleled network. EasyJet Marketing and Management in the Airline Industry - BohatALA For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Originally the company ran its operations absolutely on direct phone sales. What experience do you need to become a teacher? [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. DEVELOPMENT SUGGESTIONS [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. There are political factors like liberalization, Premium Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. That resulted in heavy post-tax financial losses of 21.5million in February 2022. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Tesco are a one of the largest retailer stores in the world. In the early 2000s McDonalds saw for the first, Premium Low-cost carrier In the sense these parties anticipate many from the organization. Good Essays. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Premium "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Geneva was EasyJet's first new base outside the United Kingdom. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs Easyjet offers a reliable, on-time travel service with value-added features. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. 3.1 Price 4 Introduction [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. I have found this less to be the case with easyJet, and most of the . Low-cost carrier EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. [25 marks] EasyJet has increased the amount of modern aircraft to By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. 3.1.4 Payment period 5 [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 Easyjet Plc. By clicking Accept All, you consent to the use of ALL the cookies. The Holidays business segment sells holiday packages. [95], EasyJet plc. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. It urged travellers to cut out the travel agent. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Global Politics A. Heywood. This problem has been solved! Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. There is two different types of stake holders these are internal and external. Analysis of financial and business performance of Easyjet PLC EasyJet Company's Strategic Analysis and Marketing Essay [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. easyJet's Strengths. 342. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi It was a shaky start but one that would grow into a stable foundation. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" 4 min. Return on capital, Premium The cookie is used to store the user consent for the cookies in the category "Other. Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com It has seen an increase in customer loyalty in its core markets. Strategic management Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Management Airlines join forces, urge courts to safeguard the future of Schiphol Southwest Airlines Airline EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Stakeholder Main Interests, Premium The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. These cookies track visitors across websites and collect information to provide customized ads. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. In April 1998 EasyJet went online. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? A person group or organization that has interest or concern in an organization. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Customer service Stakeholder analysis Company Analysis of Easyjet | Business Paper Example EasyJet goes to shareholders for more cash after rebuffing takeover [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. KLM 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Therefore it has to be differentiated with marketing processes. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. As a result the low-cost airlines (LCA) are flourished. Strategic management, Stakeholders of marks and spencer and their influence. . should consider the following legal factors when exploring a new market. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Henderson, L. Neasham . Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH This cookie is set by GDPR Cookie Consent plugin. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. CSR, credibility, employees' rights and legitimacy during a crisis: a [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. European Countries Collaboration and good relationship making EU politically stable. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. EasyJets Business Model Analysis Stakeholders can affect or be affected by the organizations actions objectives and policies. Low-cost carrier Stakeholder theory. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Good Essays. Low-cost carrier Influences the aims and objectives of Tesco as they have a large say in the company so, Premium The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. The airline's monthly inflight magazine is called The Traveller. Answer (1 of 4): A number of these stakeholders can be Identified. 1. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. who are the stakeholders of easyjet - vccsrbija.rs The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. What are airline stakeholders? - Quora Customers - they would want cheap flights that are comfortable and safe. Many companies are now using websites to communicate with stakeholders. we will get information about EasyJet from the textbook and the Internet. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. It does not store any personal data. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Updated: Feb 28th, 2023. Stakeholder, principles followed by Easyjet can be emulated and how. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Strategic management [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. However, its operating profit has decreasing which may influence take more loans from financial institutions. Picture 1. Some 2,208 customers had their . What we do - easyJet plc Government grants permission to purchase new Aircrafts. How does EasyJet contribute to the UK economy? They have the interests in the activities of an organization and can be divided into internal and external stakeholders. British Airways To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Easyjet. These cookies ensure basic functionalities and security features of the website, anonymously. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. easyJet holidays was . At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Despite some previous concerns about the purchase from key shareholders, the need to . Low-cost carrier This gave the airline some time to evaluate the feasibility of operating these larger aircraft. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Stakeholder Stakeholder [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. 3.7 People 11 A business is found to be polluting a local river. [10][27], In 2002, the airline opened its base at Gatwick Airport.